The company has embarked on a complete overhaul of their sales processes and approach that resulted in their ‘Sales Excellence’ program. This program encompasses absolutely every aspect of their sales operations across the 103 companies in their group (which are spread across the globe).

Sales people improve their Sales Excellence, trough objective measurement and guidance in actions. PSA is a tool that scales people and map them to competences needed in order to perform in an excellent way in the strategy of the client. Therefore, it all starts by hiring. We need to attract, select and get top performers on board solely on the basis of objective data.